Top Signs Your Hotel May Be Ready for a Renovation
In the hotel industry, it’s essential always to be ahead of the competition. One way to do that is to ensure your hotel is updated and in excellent condition. Savvy guests today will not tolerate tired lodging locations.
Typically, minor renovations should occur approximately every seven years with updates to drapes, furniture, rugs, and other furniture, fixtures, and equipment (FF&E). But how do you know when it’s time for a more significant renovation? Here are some top signs that your hotel may be ready for a facelift.
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Your Lobby is Outdated or Not Inviting
First impressions are everything in the hotel business. If your lobby seems dated or uninviting, it may be time for a change. A fresh, updated lobby will make an excellent first impression on guests and make them want to stay at your hotel again and give it a great five-star review.
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Your Guest Rooms Look Worn
Similar to your lobby, if your guest rooms seem shabby, it’s probably time for a renovation. Outdated furniture, carpeting, decorative items, and other FF&E make guests feel like they are not getting the modern experience they crave when staying at a hotel.
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You Receive Complaints, Bad Ratings, and Reviews
Complaints are bad. If you receive one, a guest may never return to your hospitality venue. Bad ratings and reviews are worse. They could prevent people from making reservations. If you have been getting more complaints than usual about your hotel or more one-, two-, and three-star reviews, it could be because it needs some updating. Guests today expect a high level of quality and comfort when staying at a hotel. If your establishment does not meet those expectations, they will not hesitate to let you know while taking their business elsewhere.
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Your Competitors Have Recently Renovated Their Hotels
Another sign that it may be time to renovate your hotel is if your competitors have recently gone through renovations themselves. Not only do their hotels look better in online images, yours looks relatively worse. To keep up with the competition and attract guests, it is essential to ensure your hotel is on par with — or better than — the competition. If they have updated their lobbies, guest rooms, and amenities, you should, too!
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You are Losing Business to Newer Hotels
Finally, if you have noticed that you are losing business to newer hotels in town, it may be because they offer a more updated experience than your hotel does. To attract guests and keep them coming back, you must deliver an experience that rivals or surpasses that of newer hotels.
Has it been seven years or more since you last updated your lobby or guest rooms? Have you been receiving more complaints than usual about the condition of your hotel? If so, it may be time for a renovation! Keeping up with the competition is essential in the hotel industry today, and ensuring that your lobby and guest rooms are up-to-date is one way to do that.
The key to a successful hotel renovation project is to choose a hotel FF&E and OS&E procurement company to manage the infinite details that go into a hospitality property improvement plan. With more than 50+ years of experience in the hospitality industry, The Stroud Group team is well-equipped to handle even the most complex renovation or construction projects. Plus, we’re always transparent and communicative with our clients, so you’ll always know what’s going on with your project—and we’re not afraid to offer creative solutions when needed! Contact us today for a free consultation and learn more at stroudgroup.com.