Planning a Casino Renovation or Expansion Project? Here’s What You Need to Know.

As the saying goes, “the house always wins”. But what about those who own the house? With the introduction of virtual gambling and casinos emerging from the pandemic, it’s more important than ever for casino owners to reinvent their buildings to attract more customers. That’s why we’ve put together this list of our best tips for planning a casino project, expansion, or renovation. Let’s get started.

Start with Your Vision for the Casino
It’s important to have a clear vision of what you want to achieve before getting started on any project. Consider what type of experience you want your customers to have when they visit your casino and let that guide the entire process. Do you want an upscale Vegas-style experience or something more relaxed and leisurely? Are there any special features or amenities that will make your casino stand out from the competition? Create a plan that captures all of these elements and use it as your roadmap throughout the process.

Know Your Casino Customers
The key to any successful business strategy is knowing your audience. Before you begin any sort of design process for your casino, do some research into who your target customers are and what they want from an experience in your establishment. Are they looking for a luxurious night out? Or are they simply seeking entertainment? Knowing this information will help you create a plan that meets their needs and keeps them coming back again and again. 

Know Your Budget
Creating a detailed budget is crucial when it comes to any remodeling or construction project, including casinos. Having an accurate budget will help you determine how much money you need and where it should be allocated. It also prevents unforeseen complications that could arise due to a lack of funds or mismanagement of resources. This is especially true if there are any unexpected costs that arise during the course of the renovations – such as upgrades or changes in materials – as those additional expenses can quickly add up and throw off your entire timeline if not managed properly.   

Choose Your Casino Layout
The layout of your casino will determine how customers navigate through it and which games they are most likely to play. When deciding on a layout, consider factors such as foot traffic patterns, lighting levels, sound levels, seating arrangements, game type placement, etc., all of which can affect the customer experience in subtle but important ways.  Also consider incorporating features such as kiosks or touchscreens that allow customers to access additional information about different games or promotions quickly and easily. 

Find the Visual Elements for your Casino
Once you have chosen the perfect layout for your casino project, it’s time to start designing the visual environment. This includes everything from choosing furniture and fixtures that match the overall aesthetic of your building to selecting artwork that reflects its theme or brand identity. You should also pay special attention to any audio or visual elements in gaming areas such as slot machines or table games; these elements should be designed and laid out with customer engagement in mind at all times! 

Choose Professionals Experienced in Casino Projects
Selecting an experienced contractor who understands gaming and casino regulations is key.  A contractor with vast experience working on casino projects will be able to anticipate any potential issues along the way and help guide the process toward success. They should be well-versed in relevant gaming regulations so there are no unexpected delays due to non-compliance issues. 

At The Stroud Group, we leverage our vast network of contacts in the gaming industry along with our expertise in managing projects from start to finish to ensure nothing gets overlooked during renovations or expansions. 

So no matter how big (or small) a casino project may be, having experienced professionals manage it can save time, money, and headaches down the line! Stroud Group has partnered with casinos internationally to create one-of-a-kind experiences that keep customers coming back again and again—so contact us today if you’re ready to get started on your next exciting venture! With more than 50+ years of experience in the hospitality industry, our team is well-equipped to handle even the most complex renovation or construction projects. Plus, we’re always transparent and communicative with our clients, so you’ll always know what’s going on with your project—and we’re not afraid to offer creative solutions when needed! Contact us today for a free consultation at